Affiliate Marketing For Beginner:-
Top Secret Step for Success
- Contents
- What is affiliate marketing?
- How does affiliate Marketing work?
- How much money you make?
- Getting start with affiliate Marketing
In this guide, you’ll
learn how to get started with affiliate marketing in seven steps:
1.
Decide on a platform
2.
Choose your niche
3.
Find affiliate programs to join
4.
Create great content
5.
Drive traffic to your affiliate site
6.
Get clicks on your affiliate links
7.
Convert clicks to sales
What is affiliate marketing?
Affiliate marketing is
when you promote other companies’ products. When someone buys through your
affiliate link, you get a commission.
As an affiliate,
you’re a salesperson for the company. You help to make a sale, the company
rewards you.
The best thing about affiliate marketing is that you can do it at scale. A typical salesperson only sells products from one company. As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them.
How
does affiliate marketing work?
The merchant gives each affiliate a unique link so they can track who was responsible for a sale. The link will usually look something like this:
When someone clicks that link, a small file called a cookie gets
stored on their device.
An
affiliate cookie does two things:
1.
It helps the merchant attribute the sale back to the right
person;
2.
It (usually) holds an expiration date, so you get paid even if the
buyer delays their purchase.
Here’s
an example of how this works.
Imagine
that a reader visits your post about the best winter jackets. They click on one
of your affiliate links, leading them to a product on Amazon.
But
they realized they have to pick up their daughter from school. So they leave
their house, pick up their daughter, have dinner, and then finally go back to
Amazon where they find the product again.
Since
they’re already shopping on Amazon, they decide to purchase some ski gear too.
Here’s the good news. Earlier, they clicked on your affiliate link and a cookie was stored on their device. Because Amazon has a 24-hour cookie duration, you get compensated for both the winter jacket and ski gear—even though you didn’t promote the latter.
How
much money can I make as an affiliate marketer?
The
simple answer is that there is no limit. It depends on your niche and the
amount of work you put in.
The
most successful affiliate marketers make six or seven figures a month.
For
example, Pat Flynn from Smart Passive Income made over $100,000 in affiliate
commissions in December 2017.
Ryan Robinson, another affiliate marketer, reported over $19,000
in affiliate revenue in October 2019. Another successful affiliate
website—The Wirecutter—made an estimated $10 million in revenue, and was
eventually sold to the New York Times for $30 million.
Keep
in mind though that these people have done an excellent job building their
brand. It’s taken them years of hard work to reach this level.
If
you’re just starting out, your checks might look more like this for a while:
You need to manage your expectations. You won’t earn the big
bucks right off the bat, but don’t let this discourage you.
The
success of others tells you that with hard work, time, and the right knowledge,
you too can potentially reach those levels.
How
to get started with affiliate marketing
Follow
these seven simple steps.
1.
Decide on a platform
2.
Choose your niche
3.
Find affiliate programs to join
4.
Create great content
5.
Drive traffic to your affiliate site
6. Get clicks on your affiliate links
7. Convert clicks to sales
Step #1: Decide on a platform
Theoretically,
you can do affiliate marketing on any platform. Even Instagram works.
However, it’s much easier to build an audience and increase your
affiliate sales via one of two channels: a blog or YouTube channel.
Starting
a blog today is relatively easy and cheap. There are plenty of tutorials online that
teach you how to get started. The best part? It’ll likely only cost you a few
dollars per month.
Once
your site is up, optimize it for search engines so that you have a better
chance of ranking. From there, you’re free to add affiliate links in your
content. (There is an art to doing this, which we’ll cover later in this
guide.)
The
other platform is YouTube. Creating and uploading content to YouTube is free,
which makes it ideal for many people. Optimize your videos for SEO, and include affiliate
links in your description.
If
you’re using a blog, create a standalone page, or include it in the footer of
your website like this:
If you’re doing it on YouTube, include it in your description:
Now, you’ll likely get more clicks from a blog than a YouTube video. For that reason, most of the examples going forward will be for a blog.
Step #2: Choose your niche
Let’s
be honest: if you’re starting a blog today, you’re facing a ton of competition. Statist
estimates that the number of bloggers in the U.S will reach 31.7 million
by 2020.
To
stand the best chance of success, niche down.
Choose
a topic that focuses on a specific category.
For example, the topic of “food” is an enormous category. Rather than tackling
that, try something more specific, like grilling food.
Keeping
your topics tight can help you build a more focused audience and potentially
help you rank higher in search engines.
That’s
what I did when I built my first site. Instead of talking about “dance” or “hip
hop,” I decided to limit myself to just breakdancing. Despite not knowing
anything about SEO back
then, I managed to rank for a few key terms and generate ~3,000 organic visits
per month.
Later on, as you cover the bulk of this category and build
traffic to these pages, you can expand into other areas.
SIDENOTE.
Now, if you’re going to be the main content creator, choose
something you’re interested in.
Many
affiliate sites die due to a lack of consistency. So at the very least, if
you’re passionate about a topic, you’ll find it much easier to press on when
the going gets tough.
Don’t
worry if you’re not an expert in the field. As Gary Vaynerchuk puts it,
“document, don’t create.” Documenting what you’ve learned can make great
content and attract people who are interested in following your progress.
If you’re outsourcing the content, then it’s better to work with seasoned experts in the niche. Experts can help you create high-quality, trustworthy work, which can lead to more traffic, engaged visitors, and more affiliate sales.
Step #3: Find affiliate programs to join
There
are three types of affiliate programs to choose from.
A.
High-paying, low-volume affiliate programs
These
are affiliate programs for niche products with high payouts.
For
example, ConvertKit’s affiliate program pays almost $700 per month if you send
just 80 customers their way. However, as they sell CRM software for small
business owners, there’s a limited pool of buyers.
There also tends to be more competition for programs with high
commissions. Since you’re probably just starting, it’ll be quite challenging to
make a meaningful amount of money competing against skilled marketers with deep
pockets.
B.
Low-paying, high-volume affiliate programs
These
are affiliate programs for products with low payouts but mass appeal.
For
example, take PS4 games.
Lots of people play PS4,
but the average cost of a game is only around $50, and affiliate commissions
are usually in the single digits. This means you’ll earn $2–3 per sale if
you’re lucky.
The other good thing is that you often get commissions on the
entire value of the purchase rather than just the product you recommended.
To
make these types of affiliate programs pay, you’ll need lots of traffic.
C.
High-paying, high-volume affiliate programs
These
are affiliate programs for products with mass appeal, which also pay high
commissions.
One
example is credit cards.
Everyone
needs a credit card, and most people stay with the company for years (sometimes
even decades!)
The
downside of these types of products is that they attract affiliate marketers
with lots of expertise and deep pockets. Some also use spammy tactics that you
just can’t compete with.
And
since this is a tutorial for beginners, I won’t go any deeper into this.
Just
be aware that these programs exist.
How
to decide which affiliate programs to join
This
depends on your niche and level of expertise.
If
you’re targeting consumers, you’ll likely go with the second model of low
commissions and higher sales volume.
If
you’re going after a business audience, you’ll likely go for the first model:
high-paying and low volume. The most popular programs here are for software and
web hosting-related products.
The best way to find these affiliate programs is with a Google
search.
Step #4: Create great content
If
you want your affiliate site to succeed, you need to create high-quality
content where your affiliate links fit naturally.
Here’s
an example. Tim Ferriss interviewed 100+ famous people and asked them
this question:
What purchase of $100 or less has most positively impacted your
life in the last six months (or in recent memory)?
He published the answers in a blog post and included affiliate links to the products mentioned:
If you don’t have money to buy every single product, you can always start with what you have at home. For example, if you had a tech blog, you could create reviews on the gadgets you own.
Step #5: Drive traffic to your
affiliate site
You’ve
created great content. The next step is to get more people to read it, so they
will click on your affiliate links.
Here
are three traffic strategies to consider:
A.
Paid traffic
This
is where you pay for traffic to your site. You can do this using PPC ads.
The
advantage of paid traffic is that the moment you start paying, you get traffic.
However,
there are some downsides.
First,
running ads will dig into your profits. It’s quite normal for advertisers to
lose money before they make it… if they ever do.
You need to be realistic about how long it takes to optimize a
paid traffic campaign.
Secondly,
once you stop paying for ads, your traffic will stop.
Generally
speaking, ads are a great traffic strategy if you’re part of a high-paying
affiliate program and can make the numbers work.
But
if you’re completely new to paid marketing and have no marketing budget (or are
working with lower commission programs like Amazon Associates), then it might
not be such a great idea.
B.
Search engine optimization (SEO)
SEO is
the practice of optimizing pages to rank high in search engines like Google.
For
as long as you can rank high in the search engines for your target keywords,
you’ll get consistent and passive traffic.
On
the most basic level, SEO is
about:
·
Understanding what your target customers are searching for;
·
Creating content around those topics (blog posts, product pages,
etc.);
· Taking care of the “technical” stuff to push these pages higher in the search engines.
C. Build an email list
Email
lists allow you to communicate with your readers anytime.
Use
them to tell fans about new content and keep them coming back to your site for
more. This leads to more affiliate clicks and sales.
Step #6: Get clicks on your
affiliate links
Just
because you have an amazing piece of content doesn’t mean people will click on
your affiliate links.
There
are a few things you need to consider.
A.
Link placement
If
all your affiliate links are at the bottom of the page where people rarely
scroll, clicks will be few and far between.
On
the other hand, make every other word a link in your introduction, and
your content will look spammy.
You
need to balance link placement with the other factors below.
B.
Context
Let’s
say you were writing an article on the best kitchen knives for under $50.
Your
introduction probably shouldn’t look like this:
Today, I’m reviewing the best chef knives.
The
links look out of context and spammy.
This
would make more sense:
Today, I’m reviewing three different chef knives you can buy on
Amazon for under $50. These are, product name 1, product name 2, and product
name 3
C.
Callouts
Using
callouts like buttons, tables, and boxes can help attract your readers’
attention and make the post more skimmable.
For
example, the Wirecutter uses eye-catching boxes with product links anytime they
share a top pick.
Step #7: Convert clicks to sales
In
affiliate marketing, two conversions need to take place for you to make money.
The
first conversion is the click to the product page.
You’re
100% in control of this action. Use the tactics above to improve your chances
of getting that click.
The
second conversion is the visitor purchasing the product. In
the case of affiliate marketing, the merchant controls the checkout, and their
conversion rates are out of your control.
The
trick is to play the game to your advantage and look for merchants with
programs that convert well.
Here
are a few ways to find them:
A.
Public income reports
If
people are making decent money from an affiliate program, then it’s likely that
the product converts well.
How
do you know if people are making money?
Look
at public income reports where bloggers publicly reveal how much money they’re
making from their affiliate deals.
You
can find these reports on Google.
For
example, if you search for “income report amazon affiliate”, you’ll see a few
blog posts showing how bloggers have made money from Amazon Affiliates.
Looks like one blogger made $7,300 in a single month from Amazon commission
B. Ask questions
If
there isn’t much information available about an affiliate program you want to
join, sign up and ask questions.
For
example, you might want to find out what their average conversion rates are, or
a ballpark figure of their top earners’ monthly commissions.
This
can help you figure out if the affiliate program is worth promoting.
C. Use your intuition
Sometimes,
it’s best to go with your gut feeling.
If
the program or product you’re checking out feels “off,” or if you would
personally never recommend the product to a friend or family member, then don’t
promote it.
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